Defining Strategic Communication : An Almost Impossible Challenge, But Perhaps There Is Still A Solution

After the 9/11 terrorist attacks the term „strategic communication” became widely used by political and military leaders as well. Shortly, it became a kind of a ‘buzzword’. As a result, today there are many definitions in use to describe it. However, we are still facing lots of challenges if we wish to grasp the real meaning of this term. For a better understanding, and built on the research done so far, the author presents a possible interpretationof strategic communication based on some new methodologies and suggests a new approach and definition and, by his opinion, the main actors are the states and the armed forces.