Open AccessImpact of Preference for Title Sponsorship for Sport Games of the Disabled on Corporate Image, Brand Loyalty and Social Responsibility
Author(s) -
Jae won Lee
Publication year - 2012
Publication title -
han'gug teug'su cey'ug haghoeji/hanguk teuksu cheyuk hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2733-9831
pISSN - 1226-5063
DOI - 10.17006/kjapa.2012.20.4.55
Subject(s) - brand loyalty , loyalty , preference , advertising , corporate social responsibility , brand image , psychology , business , brand preference , marketing , public relations , brand awareness , political science , microeconomics , economics