Open AccessBrand “W” and the Marketing of an American President: Or, Logos as Logos
Author(s) -
Jeremy Hockett
Publication year - 2005
Publication title -
westminster papers in communication and culture
Language(s) - English
Resource type - Journals
eISSN - 1744-6716
pISSN - 1744-6708
DOI - 10.16997/wpcc.25
Subject(s) - logos bible software , politics , pathos , george (robot) , aesthetics , postmodernism , sociology , emotive , semiotics , meaning (existential) , advertising , democracy , media studies , law , art , political science , literature , art history , epistemology , business , philosophy , theology , anthropology