The Intrusiveness of Heritage: The Vikingification of a Small Community in Vestfold, Norway

While heritage is almost by definition understood as fragile, vulnerable and in need of protection, this article argues that it is also a powerful cultural force in contemporary society. The small community of Borre, south of Oslo in Norway, is used as a case to investigate how heritage has the power to invade and colonise, and how it has the capacity to create new meanings and redefine social relations. A triad of concepts – expansion, intensification and entanglement – is proposed as a tool for investigating these processes. The article argues that heritage processes “devour” the local culture, turning sites, activities and objects into a Viking mode and becoming a dominant key of understanding.