Open AccessThe Effects of Country image of Services on Chinese Consumer’s Quality Perception, Attitude and Purchase Intention
Author(s) -
YOUNG IL CHANG
Publication year - 2013
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.9.1.201303.515
Subject(s) - perception , advertising , quality (philosophy) , business , marketing , perceived quality , psychology , brand awareness , philosophy , epistemology , neuroscience
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