Open AccessThe Effects of Country image of Services on Chinese Consumer’s Quality Perception, Attitude and Purchase Intention
Author(s) -
Young Il Chang
Publication year - 2013
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.9.1.201303.515
Subject(s) - perception , advertising , quality (philosophy) , business , marketing , perceived quality , psychology , brand awareness , philosophy , epistemology , neuroscience