Open AccessThe Effects of Corporate Social Responsibility Activity on Consumer’s Product Evaluation and Behavioral Responses -On the Basis of Korean Firms in India-
Author(s) -
Seong-Hwan Yoon
Publication year - 2011
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.7.3.201109.1
Subject(s) - corporate social responsibility , product (mathematics) , business , social responsibility , marketing , public relations , geometry , mathematics , political science