Open AccessAn Integrated Model of Consumer Resistance and Acceptance of Product Innovations
Author(s) -
오한모,
Chae-Heon Song
Publication year - 2011
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.7.2.201106.171
Subject(s) - resistance (ecology) , product (mathematics) , business , marketing , mathematics , ecology , geometry , biology