Open AccessA Study on the effect of selected Marketing Mix elements that affect brand Equity for Brand Globalization
Author(s) -
조명자,
곽수영
Publication year - 2011
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.7.1.201103.101
Subject(s) - affect (linguistics) , brand equity , business , marketing , globalization , advertising , brand awareness , economics , psychology , communication , market economy