Open AccessThe Impact of Country-Product Image Fit on the Purchase Intention -Focusing on the Moderating Effect of Animosity-
Author(s) -
이유경
Publication year - 2010
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.6.3.201009.327
Subject(s) - product (mathematics) , marketing , business , advertising , mathematics , geometry