Open AccessA Case Study on the Global Brand Alliance Between the Different Industries - Focused on the Success Factors of Brand Alliance -
Author(s) -
김규배,
김병재
Publication year - 2010
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.6.3.201009.1
Subject(s) - alliance , business , marketing , brand management , brand equity , brand strategy , brand awareness , advertising , industrial organization , political science , law
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