Open AccessA Case Study on the Global Brand Alliance Between the Different Industries - Focused on the Success Factors of Brand Alliance -
Author(s) -
Gyu Bae Kim,
Kim Byoung Jai
Publication year - 2010
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.6.3.201009.1
Subject(s) - alliance , business , marketing , brand management , brand equity , brand strategy , brand awareness , advertising , industrial organization , political science , law