Open AccessA Study on the Global Product Factors and Marketing Performance in Multinational Companies
Author(s) -
Woo Chae Lee
Publication year - 2010
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.6.1.201003.249
Subject(s) - multinational corporation , business , marketing , product (mathematics) , new product development , global marketing , industrial organization , geometry , mathematics , finance