Open AccessRecognition of South Korean Image and Product Brand Image of Selected Korean Corporates by American Customers
Author(s) -
Jehong Lee
Publication year - 2015
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.11.6.201512.657
Subject(s) - brand image , advertising , business , korean wave , product (mathematics) , marketing , image (mathematics) , brand equity , computer science , computer vision , mathematics , geometry
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