Open AccessEffects of Global Cultural Content on Global Brand Attitude : The Moderating Role of Susceptibility to Global Consumer Culture
Author(s) -
ByoungJo Kim
Publication year - 2015
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.11.5.201510.137
Subject(s) - advertising , business , consumer culture , psychology , marketing