Open AccessCredit Card Choice and Usage Among Philippine Cardholders : Possible Marketing Ramifications
Author(s) -
Irish Gem A. Cachuela,
Reynaldo L. Tan,
Dinah Pura T. Depositario,
Jeanette Angeline B. Madamba
Publication year - 2015
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.11.4.201509.71
Subject(s) - credit card , business , credit card interest , marketing , economics , advertising , finance , payment
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