BoP (저소득층) 비즈니스의 개념과 전략적 진화: 탄자니아의 솔라 랜턴 사례를 중심으로
Author(s) -
Lee Myung Moo,
Yunho Kim,
Kun-Chang Lee
Publication year - 2015
Publication title -
the journal of international trade and commerce
Language(s) - Korean
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.11.4.201509.339
Subject(s) - business
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