Open AccessThe Effect of Korean Image and Product Image on Chinese Customer Purchase Intention in the Wake of the Korean Wave
Author(s) -
Jehong Lee
Publication year - 2015
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.11.4.201508.605
Subject(s) - korean wave , image (mathematics) , advertising , business , product (mathematics) , marketing , wake , computer vision , computer science , engineering , mathematics , aerospace engineering , geometry
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