Competitive Environment Uncertainty on Influence Strategies and Marketing Channel Performance : Focus on Korean, United States and Japanese Manufacturing Firms
Author(s) -
김종영,
신정화
Publication year - 2015
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.11.4.201508.441
Subject(s) - business , focus (optics) , marketing , channel (broadcasting) , industrial organization , telecommunications , engineering , physics , optics
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