Open AccessCompetitive Environment Uncertainty on Influence Strategies and Marketing Channel Performance : Focus on Korean, United States and Japanese Manufacturing Firms
Author(s) -
JongYoung Kim,
Jungwha Shin
Publication year - 2015
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.11.4.201508.441
Subject(s) - business , focus (optics) , marketing , channel (broadcasting) , industrial organization , telecommunications , engineering , physics , optics