Open AccessReview of the Base of the Pyramid (BoP) Business Concept and Its Strategic Evolution: Case Study of Solar Lantern in Tanzania
Author(s) -
Lee Myung Moo,
Kun-Chang Lee,
Y. K. Kim
Publication year - 2015
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.11.4.201508.339
Subject(s) - lantern , tanzania , pyramid (geometry) , base (topology) , business , geography , mathematics , physics , environmental planning , optics , ring (chemistry) , mathematical analysis , chemistry , organic chemistry
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