Open AccessThe Effect of Chinese Consumers’ Self-Esteem on Their Purchase Intention of Eco-Friendly Products - Focused on the Strategic Implications for Export to China -
Author(s) -
반휘풍,
Sang-Kyu Park,
Moon-Seop Kim
Publication year - 2015
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.11.2.201504.397
Subject(s) - china , business , self esteem , environmentally friendly , marketing , advertising , psychology , social psychology , political science , ecology , law , biology