Open AccessModerating Effect of Involvement on the Relationship Between Corporate Image and Purchasing Intention
Author(s) -
서보원,
김영국,
남장현
Publication year - 2015
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.11.2.201504.113
Subject(s) - business , purchasing , moderation , psychology , marketing , advertising , social psychology