Open AccessThe Analysis on Factors Affecting for Customer Satisfaction and Brand Loyalty of Foreign-affiliated Franchise Coffee Houses in Chinese
Author(s) -
김용정,
Youngwook Song,
주예
Publication year - 2015
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.11.1.201502.261
Subject(s) - franchise , business , brand loyalty , customer satisfaction , marketing , advertising , loyalty business model , loyalty , service quality , service (business)
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