Open AccessThe Analysis on Factors Affecting for Customer Satisfaction and Brand Loyalty of Foreign-affiliated Franchise Coffee Houses in Chinese
Author(s) -
Yong Jeong Kim,
주예,
Youngjun Song
Publication year - 2015
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.11.1.201502.261
Subject(s) - franchise , business , brand loyalty , customer satisfaction , marketing , advertising , loyalty business model , loyalty , service quality , service (business)