Open AccessThe Effects of Brand Equity on Retail Business Expansion
Author(s) -
박진용,
김경득,
신승만,
채단비
Publication year - 2014
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.6.201412.655
Subject(s) - brand equity , business , advertising
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