Open AccessThe Effects of Brand Equity on Retail Business Expansion
Author(s) -
Jin Yong Park,
신승만,
Danbi Chae,
김경득
Publication year - 2014
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.6.201412.655
Subject(s) - brand equity , business , advertising