Open AccessThe Effect of Psychic Distance Stimuli and Psychic Distance on International Marketing Strategy Adaptation and Export Performance
Author(s) -
Sang-Il Park,
Pil Hwa Yoo,
문태원
Publication year - 2014
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.6.201412.57
Subject(s) - psychic , adaptation (eye) , psychology , international marketing , marketing , cognitive psychology , business , neuroscience , medicine , alternative medicine , pathology
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