Open AccessThe Effect of Psychic Distance Stimuli and Psychic Distance on International Marketing Strategy Adaptation and Export Performance
Author(s) -
Sang-Il Park,
Tae Won Moon,
Pil Hwa Yoo
Publication year - 2014
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.6.201412.57
Subject(s) - psychic , adaptation (eye) , psychology , international marketing , marketing , cognitive psychology , business , neuroscience , medicine , alternative medicine , pathology