Open AccessA Study on the Impacts of the Korean Wave on Korean Products’ Characteristics and Purchase Intention in China
Author(s) -
Moon-Hong Kim
Publication year - 2014
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.6.201412.1283
Subject(s) - korean wave , china , business , advertising , marketing , geography , archaeology
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