Open AccessA Study on the Impacts of the Korean Wave on Korean Products’ Characteristics and Purchase Intention in China
Author(s) -
김문홍
Publication year - 2014
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.6.201412.1283
Subject(s) - korean wave , china , business , advertising , marketing , geography , archaeology