Open AccessDeterminants of Chinese Brand Evaluation of Korean Home Appliance Products: Focusing on the Moderating Effect of the Level of Consideration on the Brand Country of Origin
Author(s) -
Byoung Goo Kim,
Ick Soo Kim
Publication year - 2014
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.5.201410.95
Subject(s) - business , advertising , country of origin , brand awareness , marketing