Open AccessICT-enabled Business Models for Bottom of the Economic Pyramid(BoP) Markets in India
Author(s) -
Y. K. Kim
Publication year - 2014
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.5.201410.453
Subject(s) - bottom of the pyramid , business , pyramid (geometry) , top down and bottom up design , information and communications technology , business model , industrial organization , international business , economics , marketing , computer science , management , physics , software engineering , world wide web , optics
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