Open AccessICT-enabled Business Models for Bottom of the Economic Pyramid(BoP) Markets in India
Author(s) -
YunHo Kim
Publication year - 2014
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.5.201410.453
Subject(s) - bottom of the pyramid , business , pyramid (geometry) , top down and bottom up design , information and communications technology , business model , industrial organization , international business , economics , marketing , computer science , management , physics , software engineering , world wide web , optics