Open AccessThe Effect of Korean Company Image on the Indian Consumers’ Evaluation of Korean products and Behavioral Responses
Author(s) -
Seong-Hwan Yoon
Publication year - 2014
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.5.201410.347
Subject(s) - korean wave , business , marketing , advertising
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