Open AccessAn Empirical on Electronic Devices Purchasing Intention in the Chinese Market by Korea Wave
Author(s) -
Jingyu Li,
Je-Hong Lee
Publication year - 2014
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.5.201410.289
Subject(s) - korean wave , purchasing , business , chinese market , empirical research , advertising , marketing , china , political science , mathematics , statistics , law
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