Open AccessCorporate Philanthropy and Its Effects on Corporate Reputation and Customer Loyalty in Korea
Author(s) -
고정용,
Hyeonsuk Park
Publication year - 2014
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.4.201408.871
Subject(s) - business , loyalty , loyalty business model , reputation , marketing , advertising , business administration , accounting , political science , service quality , service (business) , law