Open AccessEffects of Experiential Marketing and Service Quality of Chinese Consumers on Shopping Values and Store Selection : A Case of Cosmetic Roadshop
Author(s) -
이항
Publication year - 2014
Publication title -
the journal of international trade and commerce
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.4.201408.489
Subject(s) - marketing , business , advertising , experiential learning , selection (genetic algorithm) , quality (philosophy) , service quality , service (business) , psychology , computer science , philosophy , mathematics education , epistemology , artificial intelligence
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