Open AccessThe Influence of Brand Extension Advertising Strategy on Consumer’s Evaluation of Counterextension Product
Author(s) -
허종호
Publication year - 2014
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.2.201404.913
Subject(s) - advertising , brand extension , business , product (mathematics) , extension (predicate logic) , brand equity , marketing , brand awareness , computer science , mathematics , geometry , programming language