Open AccessA Comparative Study on the Effect of Purchase Intention of Japanese Product by Korean and Chinese Consumers’ Ethnocentrism and Country Image against Japan
Author(s) -
Seong-Hwan Yoon
Publication year - 2014
Publication title -
muyeok yeon-gu/muyeog yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2384-1958
pISSN - 1738-8112
DOI - 10.16980/jitc.10.2.201404.811
Subject(s) - consumer ethnocentrism , ethnocentrism , advertising , business , product (mathematics) , country of origin , marketing , psychology , social psychology , geometry , mathematics