Open AccessSodality of "Trust": Business Ethnography in Japanese Marketing
Author(s) -
八巻惠子
Publication year - 2012
Publication title -
ilbon geundaehag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-1265
pISSN - 1229-9456
DOI - 10.16979/jmak..37.201208.343
Subject(s) - ethnography , business , marketing , sociology , public relations , anthropology , political science