Open AccessRelationship among IMC, Service Quality, Brand Image, Customers'Satisfaction and Reuse Intention in Mobile Telecommunication Service
Author(s) -
임채관,
Kang Kyoung Soo
Publication year - 2011
Publication title -
ilbon geundaehag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-1265
pISSN - 1229-9456
DOI - 10.16979/jmak..32.201105.311
Subject(s) - business , service quality , service (business) , reuse , brand image , telecommunications , advertising , marketing , computer science , engineering , waste management