Open AccessMarketing Mix Factors affecting on Purchasing Intention of Cosmetics Users by Using Kano Model
Author(s) -
최영진,
Kyu-Soon Jang
Publication year - 2014
Publication title -
bencheo chang'eob yeon'gu/bencheo changeop yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-9509
pISSN - 1975-7557
DOI - 10.16972/apjbve.9.6.201412.153
Subject(s) - cosmetics , kano model , business , purchasing , marketing , marketing mix , advertising , chemistry , organic chemistry , service quality , service (business)