Open AccessA Study on the Effects of Store Choice Criteria of Mass Merchandisers on Store Loyalty with Customer Emotions as Moderating Variables
Author(s) -
Young-Ho Oh,
Yong-Tae Jung
Publication year - 2011
Publication title -
bencheo chang'eob yeon'gu/bencheo changeop yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-9509
pISSN - 1975-7557
DOI - 10.16972/apjbve.6.3.201109.147
Subject(s) - business , loyalty , advertising , loyalty business model , marketing , service (business) , service quality