Open AccessA Study on the Impact of Visual Merchandising Cognitive Dimension of Food & Beverage Stores on Consumer Behavior Intention: Focusing on the Mediating Effect of Emotional Response
Author(s) -
Hyoung Kuk Park,
DongWoo Yang
Publication year - 2018
Publication title -
bencheo chang'eob yeon'gu/bencheo changeop yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-9509
pISSN - 1975-7557
DOI - 10.16972/apjbve.13.5.201810.103
Subject(s) - dimension (graph theory) , psychology , cognition , cognitive psychology , advertising , social psychology , business , neuroscience , mathematics , pure mathematics