Open AccessExploring the Mediating Effect of Product Novelty of Business Ventures on the Relationship between Product Development Strategy Implementation and Performance
Author(s) -
Hyun Joong Yoon
Publication year - 2018
Publication title -
asia-pacific journal of business venturing and entrepreneurship
Language(s) - English
Resource type - Journals
eISSN - 2671-9509
pISSN - 1975-7557
DOI - 10.16972/apjbve.13.4.201808.23
Subject(s) - novelty , new product development , product (mathematics) , business , process management , knowledge management , marketing , industrial organization , computer science , psychology , mathematics , social psychology , geometry
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom