Open AccessBusiness Model Evaluation based on WTP Model: Pricing-by-rating(PBR) as the Baseline of Pricing Policy and a Criterion of Business Model Evaluation
Author(s) -
Inho Kim,
구태용
Publication year - 2016
Publication title -
bencheo chang'eob yeon'gu/bencheo changeop yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-9509
pISSN - 1975-7557
DOI - 10.16972/apjbve.11.2.201604.157
Subject(s) - baseline (sea) , business model , economics , econometrics , business , marketing , political science , law