Open AccessA Study to Compare between Groups Glassified by Demographic Characteristic into Effects of Word of Mouth and Methods of Sales Promotion in Intention of Watching Movies
Author(s) -
김양석,
BoYoung Lee
Publication year - 2015
Publication title -
bencheo chang'eob yeon'gu/bencheo changeop yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-9509
pISSN - 1975-7557
DOI - 10.16972/apjbve.10.6.201512.59
Subject(s) - word of mouth , promotion (chess) , advertising , psychology , word (group theory) , sales promotion , marketing , business , linguistics , political science , politics , law , philosophy , sales management