Open AccessMarketing mix dynamism and performance: evidence from commercial firms
Author(s) -
María Pilar Martínez–Ruiz,
Álvaro Dias,
Juan José Blázquez Resino
Publication year - 2014
Publication title -
revista perspectiva empresarial
Language(s) - English
Resource type - Journals
eISSN - 2389-8194
pISSN - 2389-8186
DOI - 10.16967/rpe.v1n1a5
Subject(s) - marketing , dynamism , business , marketing mix , marketing management , order (exchange) , marketing research , dynamic capabilities , marketing strategy , relationship marketing , physics , finance , quantum mechanics