
MARKETING ORIENTATION AND HIGHER EDUCATION: A STUDY OF BUSINESS MANAGEMENT INSTITUTES
Author(s) -
N. Makandar,
Muhammad Iftikhar,
Ahmed Naikwadi
Publication year - 2011
Publication title -
elk journal of marketing and retail management/elk asia pacific journal of marketing and retail management
Language(s) - English
Resource type - Journals
eISSN - 2349-2317
pISSN - 0976-7193
DOI - 10.16962/eapjmrm/issn.2349-2317/v2i1.07
Subject(s) - orientation (vector space) , business , marketing , market orientation , marketing management , business education , business administration , higher education , political science , mathematics , geometry , law