Open AccessINFLUENCING FACTORS FOR CUSTOMER SATISFACTION OF MOBILEMONEY SERVICES, WITH SPECIAL REFERENCE TO MCASH SERVICE BY MOBITEL, SRI LANKA
Author(s) -
C.R. Thilakarathne,
Sri Lanka,
Nalin Abeysekera
Publication year - 2016
Publication title -
elk journal of marketing and retail management/elk asia pacific journal of marketing and retail management
Language(s) - English
Resource type - Journals
eISSN - 2349-2317
pISSN - 0976-7193
DOI - 10.16962/eapjmrm/issn.2349-2317/2016/v7i2-02
Subject(s) - sri lanka , customer satisfaction , service (business) , business , marketing , sociology , socioeconomics , tanzania