Open AccessAPPLYING A CONTEXTUAL CONSUMPTION FRAME TO CONSUMER’S DEMOGRAPHIC FACTORS TO STUDY THEIR CHOCOLATE CONSUMPTION BEHAVIOUR
Publication year - 2016
Publication title -
elk journal of marketing and retail management/elk asia pacific journal of marketing and retail management
Language(s) - English
Resource type - Journals
eISSN - 2349-2317
pISSN - 0976-7193
DOI - 10.16962/eapjmrm/issn.2349-2317/2016/v7i1-02
Subject(s) - consumption (sociology) , dark chocolate , frame (networking) , consumer behaviour , advertising , marketing , psychology , business , food science , computer science , art , aesthetics , biology , telecommunications