Open AccessMEASURING RETAIL SERVICE QUALITY IN TERMS OF CUSTOMER PERCEPTION OF MULTI-BRAND RETAIL STORES-A STUDY WITH SPECIAL REFERENCE TO SHOPPERS STOP IN INDIA
Author(s) -
Rajeev Kumar,
Parveen Maan
Publication year - 2015
Publication title -
elk journal of marketing and retail management/elk asia pacific journal of marketing and retail management
Language(s) - English
Resource type - Journals
eISSN - 2349-2317
pISSN - 0976-7193
DOI - 10.16962/eapjmrm/issn.2349-2317/2015/v6i4-04
Subject(s) - business , service quality , marketing , advertising , perception , quality (philosophy) , service (business) , retail industry , retail trade , retail market , commerce , psychology , philosophy , epistemology , neuroscience