Open AccessCORPORATE BRANDING AND CONSUMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY: A CASE STUDY OF BHARAT SANCHAR NIGAM LIMITED (BSNL) INDIA
Publication year - 2015
Publication title -
elk journal of marketing and retail management/elk asia pacific journal of marketing and retail management
Language(s) - English
Resource type - Journals
eISSN - 2349-2317
pISSN - 0976-7193
DOI - 10.16962/eapjmrm/issn.2349-2317/2015/v6i4-03
Subject(s) - business , loyalty , corporate branding , marketing , advertising , telecommunications , engineering , brand equity