Open AccessUSE OF PRODUCT TECHNOLOGY AS BRAND / IMAGE BUILDING TOOL IN B2B METAL PROCESSING INDUSTRY
Author(s) -
Mahesh M. Kulkarni,
Nitin Joshi,
Ashok Konduskar
Publication year - 2015
Publication title -
elk journal of marketing and retail management/elk asia pacific journal of marketing and retail management
Language(s) - English
Resource type - Journals
eISSN - 2349-2317
pISSN - 0976-7193
DOI - 10.16962/eapjmrm/issn.2349-2317/2015/v6i1-4
Subject(s) - product (mathematics) , brand image , business , manufacturing engineering , computer science , marketing , engineering , mathematics , geometry