Open AccessAN EXPLORATORY RESEARCH ON EFFECTIVENESS OF CELEBRITY ENDORSEMENTS AND ITS RELATION WITH BRAND RECALL IN REFERENCE TO THE INDIAN CONTEXT
Author(s) -
Lokesh Choudhary,
Amit Sharma
Publication year - 2015
Publication title -
elk journal of marketing and retail management/elk asia pacific journal of marketing and retail management
Language(s) - English
Resource type - Journals
eISSN - 2349-2317
pISSN - 0976-7193
DOI - 10.16962/eapjmrm/issn.2349-2317/2015/v6i1-2
Subject(s) - recall , relation (database) , context (archaeology) , advertising , exploratory research , psychology , computer science , business , sociology , geography , data mining , social science , cognitive psychology , archaeology