THE MEDIATING EFFECT OF FOMO IN THE EFFECT OF AUDIENCE SURVEILLANCE ON ONLINE PURCHASING BEHAVIOR BY MEDIATOR EFFECT OF GENDER | Zendy

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THE MEDIATING EFFECT OF FOMO IN THE EFFECT OF AUDIENCE SURVEILLANCE ON ONLINE PURCHASING BEHAVIOR BY MEDIATOR EFFECT OF GENDER

Author(s) -

Müge BEKMAN

Publication year - 2022

Publication title -

dokuz eylül üniversitesi sosyal bilimler enstitüsü dergisi/dokuz eylül üniversitesi sosyal bilimler enstitüsü dergisi

Language(s) - English

Resource type - Journals

eISSN - 1308-0911

pISSN - 1302-3284

DOI - 10.16953/deusosbil.1090325

Subject(s) - humanities , psychology , art

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