Open AccessConsumers’ Purchase Intention on Discount and Donation Rates: Moderating Effects of Altruism and Product Type
Author(s) -
Eun A Park,
권윤수
Publication year - 2017
Publication title -
sahoe gwahag yeon'gu nonchong/sahoe gwahak yeongu nonchong
Language(s) - English
Resource type - Journals
eISSN - 2671-9029
pISSN - 1975-8987
DOI - 10.16935/ejss.2017.33.2.005
Subject(s) - donation , altruism (biology) , product (mathematics) , product type , social psychology , psychology , economics , marketing , microeconomics , advertising , business , computer science , geometry , mathematics , programming language , economic growth